Business name: Bibby Consulting
Business owner: Nathanial Bibby
Type of business/industry: Digital Marketing Agency/Social Marketing
Greatest success from presenting: ROI of 6 times the amount investment! Confidence to present on a global scale.
Bibby Consulting leverages LinkedIn to build business leads. In this case study, Nathanial Bibby will unfold the journey that led him to start his business, connect with a business coach and promote his business through The Breakfast, where he received ROI of 6 times his investment.
As a budding entrepreneur from his teenage years, he began working in an online marketing agency and soon developed a system to leverage LinkedIn for business leads.
Nathanial identified a need to get the traction he desired to build his own business in this social media/digital sector. After reviewing numerous coaches he chose to work with David Guest because he “practised what he preached” and was a proven business owner success himself. And so 2010 marked the beginning of a fruitful business coaching and mentoring relationship, with Nathanial’s LinkedIn system then being packaged as a valuable tool for business owners.
Some years later, Nathanial embraced the opportunity to promote Bibby consulting and exercise his speaking and presenting skills at The Breakfast. As a natural and dynamic speaker he invariably added great value to the business owners in attendance and utilized the event by recording his presentation and sharing it on social media.
Nathanial acknowledges that the support to shape his presentation content, provide constructive feedback and ensure no overlap with the other co-presenters, was a significant factor in his successful execution. Nathaniel has now presented at two breakfasts and wants to present again in the future. A highlight of The Breakfast was the positive feedback from his guests (which included both current and prospective clients), with regards to the value of the content from all four speakers.
Nathanial regards the investment of participation as minimal to the gains made with an ROI at six times that of his outlay. In addition “clarity over the direction of his business” was achieved.
His advice to those thinking of partnering as a presenter with OBG is to ensure that they invite the appropriate target market of business owners, and…to follow up leads within the first week following the event.
Presenting not only supports new business leads, it also strongly aligns with Nathanial’s ambition to expand his national speaking engagements to become a global presenter in the future. The increased experience and confidence he gained from The Breakfast is unquestionable.
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