As much as you’d like to, you can’t keep your business running by yourself, and you’ll need to network with others at some point to make your offer visible, generate interest and sell your product. Many businesses disregard the value of networking and it costs them.
So why is networking important? And why is it a must for anyone who’d like to grow their business? Firstly, networking is the fastest way to generate leads and interest in your business. It allows you to directly connect with people who would likely be interested in your offer. You will gain an idea of what type of customers are more likely to do business with you. Networking is the perfect opportunity to identify suspects and turn them into prospects in a relaxed, neutral environment. It’s also a great opportunity to get some feedback on your marketing and sales pitch. Direct marketing is still the most effective form of marketing so it makes sense using networking to test your pitch and see if it resonates with people.
How can networking help business owners reach their goals? It’s a fire starter, the perfect opportunity to generate some initial interest and feedback for your proposition from a target group of people. Once you have clients but want to grow and expand beyond your initial base you can go back to networking and efficiently use a refined pitch to get your name out there to a wider range of people.
As a business coach, getting business requires me to effectively communicate the value of what I do to business owners. I’ve really benefited from my membership of Business Network International (BNI). BNI is the biggest networking organization in the world and its aim is to bring businesses together and allow them to generate referrals. Thanks to my membership with BNI, I’ve been able to generate business to a value of 20 times my initial investment within a year.
Networking done well is a great way to efficiently grow your business quickly and effectively. Want to get the most out of your networking? Book a chat with Paul Ostaff today.
– Blog by Paul Ostaff