So when did this businessman from Blighty (UK) start on his journey to success?
James’ first foray into business was at age 12, combining a love of his pet rabbit with making things. This led to a rabbit breeding program with the associated building of hutches – a perfect combination!
Market research on this project resulted in the purchase of pedigree Butterfly German Lop-eared rabbits (this breed would fetch maximum prices), with over 21 baby bunnies soon selling at the local market. Learning to write copy for the local rag was all part of the learning process too, as was the discovery that it was actually illegal to sell livestock at markets; not daunted, he adjusted his business into a rabbit petting area instead, where he could then let people know they were up for sale. He made “a ridiculous amount of money” at the tender age of 12.
Years later with formal schooling completed, he started a small TV installation company, installing televisions and converting them from analogue to digital. This business was handed over to his best friend (who ran it for a further four years) when James migrated to Australia with his family.
It was in Australia that he entered into the digital marketing arena and saw that it could be done better and smarter. Taking advantage of his brother Tom’s programming talents they were able to create solutions that hadn’t previously existed and set up programs to develop their own business. In 2012 James established Smith Brothers’ Media and has since expanded the core marketing business into a marketing powerhouse through acquisition of specialist companies; this affords an array of services being offered to their clientele including: print, design, graphic, web, online & offline marketing plus video production (animation, filming, after effects). This comprehensive suite enables SBM to work with any business at any level, without a middleman agency and the associated premium prices. He now works with businesses with a small marketing team or at least a dedicated marketing head so that communication of a fairly high level is achievable.
James connected with Outcomes Business Group through meeting its principal David Guest in 2014 at a networking event. After familiarising himself with OBG, James was invited to co-present in The Breakfast series of business education seminars in 2015, after being suitably impressed by the seminar model that provides SMEs with exposure to a number of specialist businesses beyond OBG’s coaching and mentoring services.
Taking up the co-presenter opportunity James acknowledges that “It’s important to be a voice of authority within your industry and to understand the impact that that has on an audience regarding new leads, new information and new potential contacts for your business”.
In addition, the event Feedback forms and follow-ups in place ensure that no opportunities are lost, making this a fruitful experience – very different to his other presenter engagements in the past. The upmarket venue and quality of presenters add to a professional event with the Wow factor present, contributing to an ROI that makes participation a no-brainer. Revenue generated from James’ participation in 3 Breakfast events has Smith Brothers’ Media a multitude of new leads with a potential value of over $800,000.
The advice that James gives to those considering co-presenting at these events is: to be clear about your desired outcomes; ensure the 20 minute presentation delivers a concise message with 3 key points for business owners to take away; use the event to rekindle clients from the past, prospective clients and gift valuable information to current clients as well. His additional message to small businesses is to not allow the investment of dollars to block their participation, but to focus on the inevitable ROI of this opportunity.
If you are interested in presenting at one of our events you can contact us here.