In fact we found that business owners attribute over 63% of their business to referrals. We also know that referrals convert more than 70% of the time. It’s crazy that the majority of businesses (> 80%) don’t have a referral system.
To add insult to injury, we also know that most of our clients can only refer to their friends and family, whereas a strategic alliance partner can refer ten, if not a hundred times, more leads.
So it makes sense to build a referral system that focuses on developing and working with a strategic alliance network.
Over the past 5 years, we have done just that, and now the time has come to share our experience and findings.
The two keys to building successful strategic alliances are…
- Finding and engaging good partners
- Making it easy for them to refer, and keep referring